Fashion is a story.
This is our mantra, and we revel in every chapter, every scene and every dialogue of this story. To us, fashion is about a ‘state of mind’ and also a ‘personality’. It entails the ‘art of making’ and yet a lot of deconstruction, changes and evolutions are involved.
Just like a regular story, fashion has characters, narrators, plots, drama, beauty, entertainment and a resolution towards a new fad. So far, this story has never taken a turn towards the end, and we hope it never will.