With the make-believe world of perfect beauty that we come across on social media, young girls nowadays face so many insecurities which lead to low self- esteem. The newly-launched Ginger lingerie collection serves as the perfect pick-me-up, which will brighten up not only your mood, but your wardrobe too! With a campaign that says, “Don’t hide!”, this cool new range of innerwear will help you get over your struggles and embrace the beauty of who you are! Here’s what Ginger’s new lingerie line has in store for you.

Ginger Lingerie OnlinePrint party

Who thought the season’s trending prints can be found on lingerie too? Check out the fun printed innerwear from the Ginger lingerie collection and see for yourself. From cool geometric prints, to funky abstract patterns, to quirky motifs – this range of lingerie will make dressing up all the more fun! Bring out the carefree soul in you by embracing the make-happy patterns on your lingerie! Opt for chic printed bras or panties with cute patterns that’ll cheer you up, even on a boring Monday morning.

Very vibrant

Gone are the days when bras meant the basic blacks & nudes or panties meant neutral stripes. Ginger lingerie adds some color to your wardrobe with cute pieces in vibrant hues! Pick from a range of exciting colors – right from bubblegum pinks & ravishing reds, to naughty navys & classy greys. The bright-colored bralettes or pop-hued panties are perfect for jazzing up your mood on any day! So, don’t hide and unleash your most fearless persona as you brighten up your inner woman!



Monochrome magic

When monochrome is such a raging trend in clothes, why should innerwear be left behind? Put that trendy touch to your lingerie drawer by going for some monochrome numbers from the new Ginger underwear range. Lacy black bralettes can be ideal picks for those Saturday night parties, while black & white printed panties can be your go-to lingerie for college days! Think monochrome patterns or basic black & white combinations – here’s trendy innerwear you’ll never get bored of

Dainty details

As they say, “God is in the details”! Pretty little trims & details put that chic touch to the new Ginger lingerie range. Some dainty lace here or a cute bow there, these are the elements that make this collection of innerwear highly covetable! Bras with vibrant neon straps or panties with quirky patches are all you need to put you in a good mood as you get ready for a long day ahead! So, don’t miss the details as you slip into these chic yet comfy underwear from Ginger.

The best part is that, the pieces from the new Ginger lingerie collection are not only chic, but they also tick the boxes for comfort and care, thus emerging as the ideal choice for today’s confident, ambitious and bold women! So, visit your nearest Lifestyle store or head over to the website to get your hands on the new exciting rage of innerwear from your favourite fashion brand, Ginger!

Which is the best app to buy lingerie?

Buy lingerie now on Lifestyle stores app. Click here to download now.

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