Denims, as you know, are a must-have in your wardrobes all year long. But along with summer comes sweat and then denims become a necessary evil. It becomes highly uncomfortable to sport denim items as it gets all sticky and sultry. But not anymore! Lee has come up with some indigenous innovations that will let your denims cool you off by proper air circulation and faster evaporation of your sweat and thus denim-ize your life a lot more comfortably, even in summers! Here’s your guide to what kind of smart denim clothing to choose for a comfortable yet stylish look this summer!

Lee Jade Fusion denim

Cool it out

Semi-precious stones in jewellery make you look good, but semi-precious stones in denims make you feel good! Lee’s new range of Jade Fusion denims uses powdered jade crystals incorporated into the yarn as the stone has inherent cooling properties. Pick a pair of these for summer as they not only keep you cool, but also have comfortable lycra stretch & anti-bacterial protection. You can choose a stone washed pair of these denims and team it up with cotton t-shirts & tops or cool linen shirts. So be cool as a cucumber this summer and wear a pair of these smart pants not only to look cool, but to feel cool too!

Lee Coolmax denim

No more sweat stains

Summers and sweat are synonymous, so much so that we can’t have one without the other. But no more worrying about sweating bucketloads under your thick denim clothing! Lee’s new innovation involves fabrics that make the body sweat get absorbed onto larger surface areas that in turn speed up the evaporation process to cool off the person wearing it. You can now sport these Coolmax denims in various ways like doing denim or denim or pairing a Performair tee with acid-wash denim pants. These denims are a blessing in disguise for your on-the-go schedules on hot summer days and are perfect to take you up on the style scale without sweating it out (literally)!

Lee Moisture Management denim

Gone in 60 seconds

Summertime sweat not only makes you feel uncomfortable, but leaves behind difficult stains as well sometimes. But, with new technology used in clothes, the sweat is not even allowed to stay on the garment long enough top form stains! Lee’s new Moisture Management range is coated in order to accelerate the sweat evaporation. This technique too helps to keep the body cool and comfortable in soaring temperatures, thus letting you flaunt denims even in the heat. Wear denims in a dark rinse with a refreshing white shirt or a denim shirt with cotton pants and sail through summer in style! In times of uncooperative weather conditions, these denims are the best saviours you can have.

If you are updating your summer wardrobe then you can’t afford to miss out these smart denim clothings. Shop these at the ongoing Denim Fest in all Lifestyle stores and enjoy the season at its best with these uber-cool denims.




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