A young Bollywood star, who has wowed the Indian audience with unique women-centric roles in her movies, Taapsee Pannu is the coolest new kid in B-town. Her smart and stylish persona represents a strong woman who can don many caps – not only in her films, but in real life too. This season, she comes on board as the new face of contemporary ethnicwear brand Melange by Lifestyle!
The collaboration
Taapsee is excited about this collaboration as she thinks that the unconventional approach of Melange towards ethnicwear resonates perfectly with her style sensibility. This Bollywood star is known for her bold, vibrant, adventurous and unpredictable choices, which makes her the ideal Melange woman. She knows how to walk the thin line between modern & traditional, thus being the perfect brand ambassador for Melange, a brand which challenges the conventional take on ethincwear. The Melange woman is a strong individual who earns her place in the world, fashioned by her own effort and on her own merit, much and that’s just what Taapsee did in her career. As this diva continues to grow from strength to strength, this association comes as another fashionable feather in her cap!
The SS’18 collection
The Spring-Summer ’18 collection by Melange is a contemporary take on global trends, fused with ethnic designs. This vibrant & vivacious new collection has something to offer for every occasion, and the modern woman can flaunt these pieces in effortless style wherever they go! Taapsee loves how the collection reinvents the ethnicwear looks and urges the modern Indian woman to rethink ethnic in a fashion-forward way. With floral prints, oriental motifs, pastels for occasion wear and asymmetrical hems in kurtas, this collection takes strong inspiration from Indian crafts and combines them with current fashion trends to create a must-have contemporary ethnic line. Just like Taapsee stuns us by playing different roles with equal élan, Melange also boasts of contemporary cuts for workwear as well as dressy silhouettes for special occasions.
It’s time to upgrade your summer wardrobe with fresh new pieces from the Melange by Lifestyle collection that are endorsed by none other than Bollywood’s promising new star – Taapsee Pannu! With a contemporary style and distinct & free-spirited vibes, the new Melange SS ’18 collection is a must-have for all bold & beautiful modern fashionistas out there!
