We may associate the color blue mostly with Monday mornings, but it’s a perennial favourite with both men & women for all other days of the week too! Blue is any guy’s favourite color after black, white & grey and the modern stylish woman loves blue as much as she loves pink. So, it’s little surprise that blue has gone on to become a classic colour that’s in trend throughout the seasons. The style council urges you to dedicate this summer to one of the most popular hues of blue – Indigo. Embrace this shade in various forms and spend the summer in style, without any reason to feel blue!

Indigo Instinct SS 16 fashion trend

Do the denim

The easiest piece of indigo clothing that you can flaunt at all times is your favourite pair of denims. Stock up on the basic denims in this shade – from flared to skinny to capris to shorts – that’ll take you through summer effortlessly. Guys, make your blue straight fits, regular fits and skinny fits your best friend for the season. Denim shirts or dresses in this colour will also keep you chic & trendy. Let your black or coloured denims take a backseat, as you bring out the blues!

Colours that complement

Indigo is an eye-catching colour in itself, but it also turns heads when paired with complementary colours such as red, pink, yellow or lime green. If bright & vibrant is not your cup of tea, then wear your indigo with classy neutrals such as beiges, browns & tans for a toned down look. If you are going for an all-indigo look, then break the monotony using one or more of these complementary colours. You can also pair your indigo clothes with accessories in other colours for a stylish twist to this trend.

The India connect

We all know our country boasts of innumerable traditional techniques of hand printing & painting. But did you know that one of the most popular natural dyes used for those traditional techniques is Indigo? The result? You are spoilt for choice when it comes to authentic hand printed clothes & accessories in Indigo. The best part is that these Indigo dyed techniques are primarily used in cotton fabrics which make them a perfect pick for summer. Indulge in tops, skirts & dresses made in these Indigo dyed or printed fabrics and make a stylish statement this summer!

Indigo bag accessories

Don’t forget the accessories

Last, but not the least, it’s not only clothes, but accessories too that can add a touch of Indigo to your style. An indigo cap with a tee & denim or athleisure shoes in this colour paired with a checkered shirt & chinos can make any dude look dapper. Girls can flaunt indigo coloured sling bags with crop tops & shorts or a scarf in this shade with a printed sundress to look blue-tiful this summer!

So, indulge in some versatile Indigo pieces and mix & match them to flaunt trendy outfits this season! Here’s to fashion that won’t let you feel blue anymore!



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