India’s favourite fashion destination – Lifestyle – has always worked towards empowering girls through fashion and style. Their latest initiative is the launch of #GingerCampusSquad which is a first-of-its-kind project in the country! This is a college-focussed programme that aims to build a community of girls to further the brand Ginger’s message – #ImperfectlyPerfect – amongst their peers. So, all you fashionable young girls out there,it’s time to join the coolest squad in the country, and be a part of the most happening campus programme in town!



Join the cool community

Ginger by Lifestyle has launched the #GingerCampusSquad in association with POPxo, for the fashionable youth of the country. Girls from all over India can be a part of this fun programme, as a part of which, they can represent the brand by sharing their favourite sartorial moments from daily campus life on Lifestyle’s, POPxo’s and their own social media profiles. Valid for women residents of India who are above 18 years of age who can represent their college, registering for this programme can get you a chance to be featured on the social media platforms or Lifestyle or POPxo, and even win exciting goodies! To become a part of the #GingerCampusSquad, click here:



Celebrate being #ImperfectlyPerfect

Ginger looks towards organizing events to spread the word about its ideology, #ImperfectlyPerfect, and the girls who are a part of the #GingerCampusSquad can lead or participate in these events. These girls will be a community of college ambassadors who will, together, celebrate who they are and flaunt their #ImperfectlyPerfect personalities in style! Ginger is a brand that targets such young women who love themselves, just as they are, and refuse to be dictated by social norms, standards or judgements. So, here’s your chance to be a part of this cool, confident and chic gang of girls who stand for the Ginger ideology.



The Bangalore event

The cosmopolitan city of Bangalore saw the first Ginger Campus Ambassador event being held at Lady Baga – a cool, new eatery in town. The launch brought together a whole bunch of girls from various Bangalore colleges along with one of India’s top fashion and lifestyle influencer, Kritika Khurana of That Boho Girl, who graced the event. Some of the city’s stylish dashion & lifestyle bloggers also joined in, to show their support to this fun initiative. It was an engaging & interactive event, with fun photobooths, exciting contests, and a masterclass with blogger Kritika Khurana who shared about her blogging journey, gave go-to style tips, and picked some favorites from the latest Ginger SS ’18 collection!


Ginger is a brand that helps the young girls be bold, fun and fearless in their style choices, and the #GingerCampusSquad initiative is a great way of forming a community of such confident, fashionable and smart girls who will rule the world, even while being #ImperfectlyPerfect!


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